Lead Freelance Copywriter
As the lead copywriter for Xbox at Ayzenberg Group, I’ve helped tailor the brand’s wink-wink, nudge-nudge sense of humor alongside the constraints of more directly promotional campaign material across channels like Instagram, Twitter/X, TikTok, Threads, Bluesky, WhatsApp, and Discord. Duties also included writing pre-show, post-show, and live copy during major brand and industry events, such as Xbox Games Showcase, Gamescom, and more.
In addition to writing social copy and creating evergreen content for the Xbox brand itself, I was tasked with crafting copy for intake advertising on a per-game basis, needing to merge the voices of both the Xbox brand and the individual title itself. Title campaigns I pitched and wrote for included Diablo IV: Lord of Hatred, Lego Batman: Legacy of the Dark Knight, Forza Horizon 6, Cyberpunk 2077, Avatar: Frontiers of Pandora, NINJA GAIDEN 4, Doom: The Dark Ages, Call of Duty: Black Ops 7, Gears of War: Reloaded, Star Wars Outlaws, Fallout 4, Kingdom Come: Deliverance II, and Minecraft, among many, many others.
Shown here is a small sample of my work.
